Visual Identity and Branding of São José Architecture
Architecture Studio for Healthcare and Corporate Design
SJA in a nutshell
São José Architecture (SJA) is a reimagined architecture studio brand, specializing in designs for hospitals, corporate offices, and religious spaces. SJA, a visionary, female-led studio, had been serving the healthcare sector since 2014 but lacked a cohesive brand identity. The original logo, a handwritten font from AutoCAD, did not capture the studio's expertise or professional ambitions. Together, we embarked on a comprehensive rebranding journey to elevate their presence, beginning with a solid brand strategy that transformed SJA into a recognizable, trusted partner in architecture.
The Creative Solutions
Our approach was to craft a minimalist, impactful brand using a monochrome palette of black, white, and gray to reflect SJA’s professionalism. The new logo, set in Telegraf font, brings a refined and contemporary look, aligning with the studio’s precision and sophistication. The brand’s assets were fully integrated across multiple touchpoints, from digital platforms to technical documents, resulting in a consistent visual identity that reinforces credibility.
Challenges
The main challenge was creating a professional, modern, and memorable brand identity that would resonate within the architecture and healthcare sectors. We needed a timeless, structured design that conveyed SJA's expertise, while distinguishing it from competitors and establishing its authority in hospital infrastructure.
The Client
Take a look at what this clients have to say about their experience with me!
Thais Ciari
SJA Architecture
Gianmarco really understood what we wanted, he made our brand more human, matching the simple and responsible way we like to work. We never imagined that our brand could be so good and at the same time so true to itself. He perfectly captured the balance between visually stunning and authenticity. We are very happy with the result!