Visual Identity and Packaging Design of Green Teant
Cold Tea and Packaging Branding
This project was selected to receive a Best Design Award from DesignRush, a trends and awards platform that has laureled brands such as Prada, FIFA, Fenty, Sefa Spices, and many others..
Fresh, lively, and utterly unique
Green Teant is a contemporary cold tea brand reimagined with a sleek, minimalist visual identity. Our rebranding journey began with a challenge: redefine Green Teant’s branding and packaging to capture their core value—an authentic love for nature. The previous brand identity felt outdated, so we crafted a new system that celebrates clean design, subtle green hues, and bold, modern typography. This refined look aligns with today’s aesthetic standards, inviting consumers to connect with nature through taste and design.
The Creative Solution
Our approach focused on creating a harmonious brand system using Helvetica in all caps—a fine, timeless font that exudes sophistication without unnecessary elements. The design for each can showcases the essence of each tea flavor with thoughtful typography that tells a story of exploration and nature’s diversity. By employing a palette inspired by natural greens, we balanced minimalism with an organic feel.
Challenges
Green Teant aimed to achieve a minimalist aesthetic that highlighted their commitment to nature, while also standing out in a competitive market. We needed a visual identity that was clean yet impactful, featuring colors and typography that would bring out the distinct flavor profiles in each can.
